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You may unsubscribe at any time. By signing up, you agree to receive the selected newsletter s which you may unsubscribe from at any time. You also agree to the Terms of Use and acknowledge the data collection and usage practices outlined in our Privacy Policy. The firm ranked Instagram seventh on its Top 10 list of smartphone apps and counted an average monthly audience of roughly 32 million people.
Instagram also proved to be the fastest-growing app of the year, growing its audience 66 percent year-over-year. Twitter, meanwhile, came in tenth place with a monthly audience of Nielsen's data reflects the average monthly unique users, ages 18 and up, for apps on iOS and Android, as measured between January and October While the official user numbers -- Instagram has million active users; Twitter has an audience of more than million people -- suggest that Twitter has a comfortable lead over Instagram, Nielsen's year-in-review finding tells a different story.
Unsurprisingly, Nieslen's data awarded Facebook with the top honor of most-used smartphone app. With an average monthly audience of
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